New Twilight Operative to boost visitor experience in Swansea City Centre
People ‘s evening and night time experience of Swansea City Centre is set for a boost thanks to the recent appointment of a Twilight Operative. His name in Brendan Russell. Swansea has become the first town or city in Wales to have a dedicated Twilight Operative, thanks to Swansea Business Improvement District (Business Improvement District) and Swansea Council.
It’s all part of an ongoing remit to help create a safer, more attractive environment for shoppers, traders, students and visitors to the City Centre,
Brendan is a well-known figure in the Wind Street area, having spent a number of years in door security in the City Centre. A major part of his role will be to build upon the significant efforts that have been made in recent years to improve people’s experience of Swansea at night.
Russell Greenslade, Swansea BID Chief Executive, says:
We are delighted to welcome Brendan to the Swansea BID fold. He has a wealth of specialist experience that makes him a great fit for the role.
Swansea BID and Swansea City Centre is becoming known for its ‘firsts’. Ours was the first ever BID in Wales, Swansea was the first city in Wales to achieve the Purple Flag Standard, and now we have the first Twilight Operative in Wales in our City Centre. I look forward to supporting Brendan in this important role.”
The Purple Flag Standard aims to raise the standard and broaden the appeal of town centres at night. It’s a benchmark for good night time destinations. Town centres that achieve the Purple flag are those that are safe, vibrant, appealing, well-managed and offer a positive experience to customers.
Phil Holmes, Swansea Council’s Head of Planning and City Centre Regeneration says:
Swansea City Centre is going from strength to strength, with the work that is being done by the local authorilty, Swansea BID, South Wales Police, the Safer Swansea Partnership, and those who are at the helm of evening and night-time establishments. There has never been a safer or a more enjoyable time to spend the night out in Swansea City Centre.
The groups are all working towards a common goal of improving the visitor experience, helping City Centre businesses do well and ensuring people who come to Swansea City Centre for an enjoyable evening get to go home happy and safe at the end of the night.
Brendan said: “A large part of my role will be to promote the Best Bar None Scheme. This is a National Award Scheme, supported by the Home Office and the drinks industry, designed to promote responsible management and operation of licensed premises.
A large part of my role will be to promote the Best Bar None Scheme. This is a National Award Scheme, supported by the Home Office and the drinks industry, designed to promote responsible management and operation of licensed premises. It has driven up standards nation-wide, doing much to reduce binge drinking and alcohol-related crime and disorder, and to build positive relationships between licensed trade, police and local authorities. Swansea already has a coveted Purple Flag for its vibrant and safe night-time economy and those of us who have worked in the city for some years can see the improvements being made and the change in attitude and atmosphere.
I feel people are more aware of the impact their behaviour might have on those around them, they feel that there are officials and helpers on hand in the City Centre both to monitor activities and to lend a helping hand where needed, and this has had a marked effect upon behaviour.”
Swansea BID represents more than 800 businesses and organisations in the City Centre and has operated within the region since 2006 aiming to make the City Centre a better place to shop, visit, study, stay and do business.
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